Marketing Strategy Plan Evaluation
For my Marketing Strategy Plan, I created numerous posters showing what I planned to do. The posters were clear and structured. I gave a detailed explanation of what I had designed or planned to do. These were initial ideas that I had panned out, and they were subject to change as I carried on throughout the process of this unit. I kept a valid Marketing Schedule of when each promotional item needed to be created and released by. The schedule was subject to change depending on the demand from listeners and fans. If they fans wanted more material they would either get sneak peeks sooner or they would have to wait until the official release date of each item leading up to the album release.
Produce Advertising + Promotional Materials for a New Media Product Evaluation:
For the next part of this unit, I looked at my designs and re-created my ideas.
I created 5 posters to promote the album, each having a different vowel on them, this was to give the fans a hint of what the album covers were going to be like, as each album cover has a different vowel on it. When I presented my work to a focus group, they said that they wished there was some variation in the design of the posters. They suggested that I used different layouts and colours rather than the red and white. My posters fit legal and ethical standards, in the CAP code (set by the ASA) as they aren't misleading, offensive or plagiarising any one else's work. The logo's of each company have been given for the promotional purpose of the album.
I have taken ideas from the feedback to create a new poster that is green, and has a more interesting design. I decided to keep the bottom of the poster the same as this keeps continuity. Bu as for the 'A' I decided that the focus group wanted a different colour palette and a more eye catching design and this is what I came up with.
My focus group added that they would've liked to have seen a piece of moving image as a promotion. I had thought about doing this, but I thought using adverts on the web and using social platforms such as Facebook and Twitter. With a moving image I would create an advert to promote the album. It would be around 30 seconds long and consist of different clips from the band's music videos. (Much like the 'Now That's What I Call Music,' adverts).
They also said that I could produce a DVD of the band performing live. This would be released after the tour had been completed. I have taken inspiration from the Duran Duran 'Greatest Hits' artwork for this, which is very simple. The cover would stand out on a shelf as it looks so different to other live music DVDs. As you can see, I decided to use the name of the tour as the cover rather than using the bands name as well, I did this to make people pick up the cover and have a look on the back of the casing. The DVD would be available in music retail stores, as a download on websites such as iTunes and it would also be sold on the Vowel Please Website.The article I produced was the highlight of my presentation for my focus group. They really liked the layout of the piece, and that it followed the typical conventions of what you see in music magazines such as NME. The article doesn't feature any expletives, so it is suitable for all ages. If the article was featured in a magazine such as NME, the article would be aimed at teenagers and young adults, as the rest of the magazine may feature strong language and sexual references. My focus group liked that the image was the focal point of the article, rather than there being lashings of text. Teenagers usually prefer to skim read through magazines instead of reading through them.
My focus group found that the unisex t-shirt I had designed was more masculine and male orientated, they suggested that I made a ladies top as well giving it a different cut, a change of colour and a different layout. They also suggested that because the special edition of the album is in gold, that there should be some limited edition merchandise that is gold. This would mean that there would be people who have got exclusive merchandise. I had thought about expanding the merchandise, but I think I would do this as demand increased.
Here I have created a Special Edition Unisex T-Shirt for the AEIOU album/tour. I decided to use a gold swirl design under the AEIOU, to make the t-shirt look more appealing rather than it just being black, whit and gold. I have decided to keep this theme with the original t-shirt and used black, white and red, to correspond with the album's original colours.
The focus group thought that my lanyard was a great idea, even though they did worry that not many people would buy it. From concerts and events that I have been to, you would see people wearing lanyards that have the tours dates on and some information of the people in the band and what they like etc. They said that instead of just having the tour dates and name of the band on it, that I should make a little booklet that has information on the band and exclusive photos in it. I had thought of opening up the booklet and inside there being a big poster that people can unclip from the lanyard and put on their wall.
Here is the beginning of the booklet I am going to create:
