A03 - Produce Advertising + Promotional Materials For A New Media Product

 

 

These are the sets of posters that I will use to promote the album in magazines, newspapers and any other form of print. These posters meet the ASA's Advertising Codes as they do not mislead the viewer, and there is no harmful material used within the posters. The companies that would sell the music have given me permission to use their logo. 

I have decided to create a unisex t-shirt that will be available on the Vowel Please website. The t-shirts will be available in a range of sizes and retail at £15. 

This is a lanyard that will be sold on the Vowel Please online store, which is accessible from the Vowel Please website. The lanyard will come with a plastic pouch which will have a card showing all the dates from the tour. The lanyard + pouch will retail for around £7.

This is the booklet that will be sold with the lanyard. It includes a full list of all the tour dates/arenas. This was created on Photoshop using just the text tools. 

None of the merchandise created for the 'Vowel Please,' band does not include any harmful material that could be offensive to viewers.

This is a mock up of the style of article that will appear in music magazines. This is a layout that is similar to the ones in NME and other music magazines. I created this on Photoshop, as you can see in the image above. I took a photo and then made up a small section of an article just so you can get the feel of what it would look like. There is a slight chance that in a real interview and article that the text could include some expletives, which may be offensive to readers. This would be down to the company holding the interview.

Risk Assessments 

A02 - Marketing Strategy Plan

A02 - Major Official Bodies

What is BARB? Outline it's function and how it works:

BARB provides weekly UK audience figures. BARB stands for Broadcasters' Audience Research Board. BARB is owned by ITV, Channel 4, BBC, Channel 5m BSkyB and the IPA (Institute of Practitioners in Advertising). Programme audiences are calculated by averaging the audience of all minutes covered by the programme transmission, from the start-time of the programme until the end-time of the programme, but excluding any embedded commercial breaks and promotions.

What is RAJAR? Outline it's function and how it works:

Radio Joint Audience Research; measures and profiles the audiences of UK radio stations. Results of the audience figures are revealed every quarter. The survey used operated as a sweep, not a panel, which means that the respondents only participate for one week. They are asked to complete a one week diary showing all the stations they listened to, for at least 5 minutes.

What is the Audit Bureau of Circulation? Outline it's function and how it works:

ABC (Audit Bureau of Circulations), the industry body for media measurement. The ABC manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported. They also offer a world class audit and compliance service to check that data and processes meet these industry agreed standards. ABC (Audit Bureau of Circulations) was founded in 1931 in response to advertisers' requests for an independent source of circulation data.

What is the ASA? Outline it's function and how it works:

The ASA is is the Advertising Standards Agency, they make sure that viewers enjoy the adverts and can trust them. Every week the ASA send out clear signals about what is and what isn't acceptable in advertising across a wide range of sectors. The UK industry's commitment to advertising responsibly, has made sure that the adverts are legal, decent, honest and truthful.

What is CAVIAR? Outline it's function and how it works:

Established in 1985 to provide reliable cinema audience figures for media planners, which derives from periodic sample surveys of about 2500 British cinema-goers between the ages of 7-44. Time will tell what long-term effect this new initiative may have on the recently reviving fortunes of cinema advertising. 

What is CAP? Outline it's function and how it works:

CAP is the Committee of Advertising Practice, and they are independently administered by the ASA. The Codes are responsibility of two industry Committees - the CAP and the BCAP which are both administered by the ASA. There are over 30+ members of CAP that help to make sure that the industries advertising is legal.